Working group 1 - Making use of opportunities and overcoming barriers: sustainability as an innovation strategy

It’s a difficult decision: sustainable strategies or innovative concepts? Many of those who deal with the challenges of the present and the future know this dilemma all too well: while sustainability demands a long-term approach, innovation involves replacing the old with the new. So is the idea of a sustainable and innovative solution a contradiction in terms?

Do innovation and sustainability really preclude each other? According to innovation and technology analysts, they do not. In this working group, the reasons will be illustrated with examples that will show how sustainability strategies can be structured and linked to the idea of innovation in such a way as to overcome this seemingly irresolvable paradox.