Dr. Wim Schwerdtner
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Dr. Wim Schwerdtner is research associate at the Institute of Socio-Economics of the Leibniz-Centre for Agricultural Landscape Research (Leibniz-Zentrum für Agrarlandschaftsforschung - ZALF). He currently manages the project INNOrural („Innovative systems of land use for the mulit-functional development of rural areas“). Before writing his doctoral thesis on „Factors of Success in the Regional Marketing of Rural Areas“ at the Faculty of Agriculture and Horticulture of the Humboldt-Universität zu Berlin, Dr. Schwerdtner acted as marketing and public relations manager in the public, private and political sector. Between 2004 and 2008 he was research associate at the Department for Agribusiness and Agricultural Marketing of the Humboldt-Universität. Statement Sustainable development (in land use) is based on the successful introduction of innovations. However, many innovations fail before or during the introductory phase. Actor-oriented road mapping can reduce this risk. Contact Dr. Wim Schwerdtner |